Bottomline
At Bottomline, I built and led an award-winning, multidisciplinary creative team responsible for shaping how a global fintech company presented itself to the world. Together, we strengthened the brand across digital, print, video, campaigns, and experiential design, creating a more cohesive and recognizable presence across the organization.
When Bottomline was acquired by private equity in a $2.6 billion transaction, a new chapter began. I helped guide my team through significant organizational change and partnered with new marketing leadership to reimagine the brand from the ground up. The result was a complete corporate rebrand, conceived and executed entirely in-house.
The work below represents that transformation—and the creative vision, collaboration, and craftsmanship that brought it to life.
TEAM RECOGNITION
Creative Team members: Alex Edgerly, Andrea LaCasse, April Payne, Daniel Hyland, Emily Lapian, Kara Holbert, Kendall Vocca, Kyle Gorecki, Lance De Vries Jr, Lara Molnar, Marina Joaquin, Matthew Bonneau, Rob Michalski, Theodore Bettcher
Brand Evolution & Reinvention
I'd been exploring ideas for evolving Bottomline's visual identity long before a formal rebrand was on the table. When new leadership created the opportunity to rethink the brand, I partnered closely with our new CMO, connecting her vision for the brand's positioning and voice with a new visual direction.
Together, we established the creative foundation for a more distinctive and cohesive identity. I then led my team through its development and rollout, including the logo, visual language, guidelines, and scalable design systems—all created in-house.
Creative Leadership & Scale
I built and mentored a collaborative creative team that delivered thousands of assets across integrated campaigns, product launches, digital advertising, events, and corporate communications. Through modular design libraries, templates, and streamlined workflows, we made it easier for teams across the organization to create consistent, high-quality work at scale.
Through changing business priorities and leadership transitions, our focus remained the same: strong ideas, thoughtful execution, and a brand that showed up consistently wherever people encountered it.
Strategic Partnership & Trust
My role extended well beyond marketing deliverables. I worked closely with executive leadership, Marketing, Product, and other teams on high-visibility initiatives, including board and investor presentations, M&A communications, customer events, and company-wide messaging.
That trust and collaboration were especially valuable during Bottomline's ownership and leadership transitions, helping maintain creative continuity while supporting a new vision for the company.
Pre-rebrand Bottomline
The rebrand was a defining chapter, but it wasn't where the story began.
For years leading up to it, my team and I worked to modernize and strengthen Bottomline's existing identity, bringing greater consistency, clarity, and personality to everything from marketing campaigns to digital experiences and global events.
That work helped establish a stronger creative foundation and a deeper understanding of the brand—experience that proved invaluable when the opportunity came to reinvent it.